Our Challenge Categories


Disruptive Businesses

A disruptive business develops game-changing ideas or solutions that disrupt the market, industry and/or competition.

The innovations within this category can be based on any of the following areas:

  • Applying emerging technology that drives efficiency and/or best practice e.g.
  • Blockchain, AI, Cloud, Big Data, VR, 3D Printing, Engineering, Robotics etc
  • New business models or partnerships to enhance the customer experience
  • Shifting socio-economic trends or market needs
  • Unique concept or solution to existing products/services

Think INS Ecosystem a future disruptor to the £8trn Global Grocery market.

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Sustainable Futures

Our Sustainable Futures theme outlines an important era of planet-friendly innovation, where sustainability is not only desirable but essential.

Our global economy faces many challenges: resource shortages, supply fluctuations, economic uncertainty. It is imperative that we nurture companies and innovations that confront these issues head-on.

The innovations within this category may be based on any of the following areas: 

  • Environment, Energy, Waste
  • Recycling & Renewables
  • Built Environment
  • Life Sciences, Agriculture, Food Productions
  • Smart Cities, 
  • Transport, Travel & Tourism
  • Low carbon economy
  • Manufacturing, RetailResponsible Production & Consumption

Think: Hive Home – Equipping homes to become smart, energy saving households.

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Tech For Good

In today’s fast-paced world, technology touches the lives of most people.

When technology is applied to help improve the way we work and live, it can help make a difference by creating value for our society.

The innovations within this category may be based on any of the following areas:

  • Public Health & Social Care
  • Security, Citizen identity, Governance
  • Finance, Shared Prosperity
  • Education, Future Workforce
  • Smart living,
  • Industry and infrastructures

Think: UBER

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Innovation Wildcard

Nothing shouts innovation more than a winner whose entry does not fit into any of the above categories.

  • Lifestyle, Leisure, Community
  • Gaming, Entertainment
  • Creative industries
  • Unique concepts

So if you have a fantastic innovative idea, product, solution, service that is based on technology then please tell us about it.

Think Netflix

All entries will be gratefully received.

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