About the Innovation Challenge

The MSDUK Innovation Challenge is about identifying innovative & diverse entrepreneurs from ethnic minority backgrounds across the UK. Top 10 Finalists are given the opportunity to pitch on a global platform to a panel of judges, senior global business leaders, entrepreneurs and investors at the MSDUK 2018 Conference & Awards on September 26th, 2018.


Expanding Our Impact

MSDUK is dedicated to improving diversity in entrepreneurship and helping ethnic minority founders build successful businesses. Innovation Challenge is a way for us to support forward-thinking companies led by underrepresented businesses.

By identifying and promoting a diverse community of future business leaders and visionaries, our goal is to proactively accelerate their growth, lower the barriers of access to capital and enable greater economic opportunity for all communities.

Our Challenge Categories

A disruptive business develops game-changing ideas or solutions that disrupt the market, industry and/or competition.

The innovations within this category can be based on any of the following areas:

  • Applying emerging technology that drives efficiency and/or best practice e.g. Blockchain, AI, Cloud, Big Data, VR, 3D Printing, Engineering, Robotics and more.
  • New business models or partnerships to enhance the customer experience
  • Shifting socio-economic trends or market needs
  • Unique concept or solution to existing products/services

Think https://ins.world/ a future disruptor to the £8trn Global Grocery market.

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Our Sustainable Futures theme outlines an important era of planet-friendly innovation, where sustainability is not only desirable, but essential.

Our global economy faces many challenges: resource shortages, supply fluctuations, economic uncertainty. It is imperative that we nurture companies and innovations that confront these issues head on.

The innovations within this category may be based on any of the following areas: 

  • Environment, Energy, Waste
  • Recycling & Renewables
  • Built Environment
  • Life Sciences, Agriculture, Food Productions
  • Smart Cities, 
  • Transport, Travel & Tourism
  • Low carbon economy
  • Manufacturing, RetailResponsible Production & Consumption

Think: https://www.hivehome.com Equipping homes to become smart, energy saving households.

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In today’s fast-paced world, technology touches the lives of most people.

When technology is applied to help improve the way we work and live, it can help make a difference by creating value for our society.

The innovations within this category may be based on any of the following areas:

  • Public Health & Social Care
  • Security, Citizen identity, Governance
  • Finance, Shared Prosperity
  • Education, Future Workforce
  • Smart living,
  • Industry and infrastructures

Think: https://www.uber.com/en-GB

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Nothing shouts innovation more than a winner whose entry does not fit into any of the above categories.

  • Lifestyle, Leisure, Community
  • Gaming, Entertainment
  • Creative industries
  • Unique concepts

So if you have a fantastic innovative idea, product, solution, service that is based on technology then please tell us about it.

Think https://www.netflix.com

All entries will be gratefully received.

Apply now