What is MSDUK Innovation Challenge?


The purpose of MSDUK Innovation Challenge is to educate, empower and enable minority-owned businesses to succeed.

We do this by providing support in key areas for business success.

Finalists will be given the opportunity to pitch on a global platform, to senior business leaders, entrepreneurs and investors at our global Conference & Awards on September 26th, 2018.

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Challenge Categories

Disruptive Businesses

  • Applying Emerging Technologies i.e. Blockchain, AI, Robotics,
  • VR, Big Data, IoT, Cloud, 3-D Printing and more.
  • New business models & solutions,
  • Driving efficiency, best practices or enhancing customer experience.

Sustainable Futures

  • Planet Friendly innovations, Low Carbon Economy,
  • Environment, Energy & Waste,
  • Life Sciences, Agriculture, Food Production,
  • Smart Cities, Travel & Tourism,
  • Manufacturing & Retail

Tech For Good

  • Public Health, Social Care,
  • Education, Future Workforce,
  • Finance, Shared Prosperity,
  • Security, Governance

Innovation Wildcard

  • Lifestyle, Leisure, Community
  • Gaming, Entertainment
  • Creative industries
  • Unique concepts

Challenge Prizes

Win a Scholarship

to the prestigious Ivy League Tuck School of Business, in Dartmouth, USA to an executive program (worth $10,000) for Top 3 winners.

Mentorship Program

12-18 month Development Program with Accenture senior executives.

Funding Opportunities

Get access to our investor network, workshops & free consultations.

1-Year MSDUK Membership

access to Innovation, Knowledge & Growth Hub activities & opportunities

Introduction to buyers

Tailored introductions to MSDUK global corporate and partner network.

Perfect Your Pitch Workshop

with expert, David McQueen for all finalists before the live competition – applications received by 1st May get a free slot [limited spaces only]


Do you qualify?

Ethnic Minority

As part of our “innovation through inclusion” campaign at least one founder must be of an ethnic minority origin, with a majority (51% or more) stake and/or ownership within the business.

Over 18

All applicants must be over 18 years of age.

Permanent UK resident or citizen

You must be a UK citizen or resident with a Tier 1-Visa

2017 Winners



Snaptivity uses robotic cameras and smart sensors to capture candid emotions and reactions of fans and live sporting and music events.



Gyana is an intelligent cloud based platform which provides on-demand insight on real-world factors to identify trends on people and places using Big Data analytics and AI technology



Savortex AdDryer is the world’s most energy efficient hand dryer, transforming waste into revenue. It delivers energy savings, measures footfall, alerts cleaners to washrooms and HD video ad display as a revenue-generating in commercial properties.


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Apply to MSDUK Innovation Challenge

Click the button below to Start your Application. Deadline for submission is 15 May 2018.

Enter the competition today to win a money-can’t-buy mentoring package, national exposure at our Global Conference & Awards on September 26th.

Plus all participants get the chance to attend FREE workshops, access to professional pitching coach, funding opportunities and validation from business leaders.

Apply Now

Apply by 1st May for a FREE pitching workshop for all participants – limited spaces only

Need help or have a question?

Email priya@msduk.org.uk